The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Nowadays there are plenty of products to help you get whiter teeth, including teeth whitening kits, ...

When you’re getting your photo snapped, are you showing off all of your pearly whites, or hiding them away in your smile, worried that they might not be quite so pearly, or quite so white, anymore? We ...

Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer and retail ...

The first rule of oral hygiene states that brushing your teeth is not supposed to hurt, and if it does, chances are there’s a problem with either your teeth or your toothpaste. Among toothpastes that ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? You know what nightmares are made of—someone telling you you have to choose ...

Howard took a close look and noticed that the ingredients of various Colgate Total toothpastes are almost identical, yet the prices vary. So I took a look myself, and I’d have to say that it doesn’t ...

Brushing your teeth should protect your oral health. However, some toothpaste might not be as protective as you think. Here are several toothpastes that may be causing more harm than good.