Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...

From McKinsey & Company to Boston Consulting Group, AI has now become a factor in the case interview.

It’s a privileged position, writing a B2B case study. Not only am I entrusted with my client’s own client relationship, but the customer will often take the opportunity of talking to a third party to ...

An icon in the shape of a lightning bolt. Impact Link Top management consulting firm McKinsey & Company offers some of the highest-paying salaries for recent grads. But it's hard to land a coveted six ...

You need a new senior exec and you need him in fast. There’s an opportunity to seize, or a challenge to overcome, and the new hire will help you get on top of it pronto. Giving candidates a real ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...