Just like the name of your new RIA, the brand is the next most critical aspect of the firm. After all, it’s your lasting first impression to your esteemed fellow colleagues and prospective clients. Dr ...

Rebranding can help your business attract new audiences or reignite existing customers’ enthusiasm. Use this guide to complete the process successfully. While many see rebranding as simply updating a ...

Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...

Businesses have always faced obstacles, especially at the beginning of their establishment. Initial investments, finding the perfect hires, nailing exciting projects and opting for the most precise ...

Selling brand into the c-suite is a daunting and sometimes demoralising task. Frequent challenges range from brand being equate with a logo, that it’s considered a nice to have – rather than a must ...

In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers, is, in fact ...

Branding is not easy — just ask Ford Motor Company, the American automaker that famously introduced its Pinto in Brazil, oblivious to the fact that the name would translate locally as “tiny male ...

I’ve seen the same story play out time and again. Ahead of a company merger, marketing and communications teams work around the clock to merge two brands and prepare them for launch on day one. Then, ...