A new book from Gestalten catalogs the brightest models of innovative branding. What makes these campaigns so successful? A strong visual identity, sure, but also a deep understanding of how these ...

What Are the Key Elements of Business Branding Design? Brand design is a complex set of digital and physical elements that collectively form a distinct image in the consumer’s mind. At its core, brand ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.