Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. Should a tool be ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

The emergence of digitally native brands and the expensive operating models of traditional retail brands have contributed to an evolving retail landscape over the past few years. Bankruptcies of a ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

These two words are more than Morehead State’s brand tagline. They convey an invitation and a promise for students not just to soar but soar higher. We invite students to find their purpose and ...

In today's environmentally conscious consumer landscape, brands are under increasing pressure to showcase their sustainability efforts. However, the rise of greenwashing—the practice of making ...

Value, loyalty and growth potential are all under threat in the beauty sector as consumer spending patterns waver in an uncertain landscape. Beauty brands must work harder than ever to ace retention ...

Google Ads is making a change to new Performance Max campaigns that are created in the Google Ads web interface. Starting on January 20, 2025, these campaigns will have brand guidelines enabled and ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

Our brand is the face we present to the world. It helps build a recognizable identity and reinforces our reliability and professionalism to patients, their loves ones, and our community at large. The ...