Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is hesitant to ...

Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

The world is more connected than ever before, and your customers are looking for answers to their questions. This means that as digital marketers, it is our responsibility to consider the needs of our ...

After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and short-form content. First blogs were king, then Twitter, then Instagram, ...

Opinions expressed by Entrepreneur contributors are their own. As soon as the term “content marketing” became a hot buzzword several years ago, companies began scrambling to pump out blog posts. After ...