When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Imagine you have a brand and a good proposition but no customers. In terms of CRM strategy, this means you have a blank sheet of paper. You need to devise a strategy and create a framework in which to ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is a very important part of running a business. To succeed in the competitive world, you need a strong marketing strategy that ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Explore the principles that turn content from noise into strategy, designed for teams focused on trust, scale, and measurable ROI. This edited excerpt is from B2B Content Marketing Strategy by Devin ...