B2B brands are moving online at a rapid pace. According to a recent Accenture Interactive study, 59% of B2B organizations in the U.S. see a third of their customers transacting online. However, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael McLaren, global CEO, B2B Group, at ...

We’ve reached a point in marketing at which everything is personalized. Netflix curates content for your specific taste, your food delivery app remembers your favorite orders and the social media ads ...

The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging. Ernan Roman, President of ERDM ...

It’s getting harder and harder to win the attention of business-to-business buyers. I’m sure you’ve noticed this too–especially today when it seems every other email or social post is generated by AI.

The digital transformation sweeping across the business-to-business (B2B) landscape has made one thing clear: Personalization is no longer a luxury. In today’s information-saturated environment, ...

Let’s face it, no one expected in-person events and gatherings to still be (somewhat) on hold in 2022, two years after the infamous Covid-19 pandemic first shook the world. While we knew things ...

Personalization for customers has become not only accepted but expected in a rapidly advancing technological world. The concept of personalization is simple: People want relevant recommendations that ...

In a world of mass emails and buyers reeling under stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They ...

Remember when “personalization” was the holy grail of B2B marketing? Marketers worldwide bought into the idea that if they could customize enough emails, tailor enough content and segment enough lists ...

As B2B commerce continues on its fast pace of transformation to digital-first, it’s impossible not to look to AI for important technological advancements. Yes, it’s a buzzword, but AI is also an ...