Robert C. Johnson is both the metaphorical pilot of TeamSupport, his fast-growing Dallas-based company, and a real-life stunt pilot in airshows, flying vintage military airplanes to entertain crowds ...

Customer service usually brings to mind the interaction between companies and individual consumers. But the B2B market still works with a customer base that requires attention and issue resolution — ...

Opinions expressed by Entrepreneur contributors are their own. In B2B, your customer is your most important asset. Not only do you rely on them to keep current operations successful, you lean on them ...

Why is it that B2B customer experience (CX) ratings fall so far behind their equivalents in the B2C market? Global consulting firm McKinsey reports that B2C companies tend to receive satisfaction ...

Anyone who has been involved in a B2B sale knows how complicated and frustrating the entire process can be. In fact, CEB asked thousands of senior executives at companies around the world to describe ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

B2B businesses deploy a variety of tactics to drive growth and compete in their industry. For example, they may compete on product innovation by delivering a better mouse trap than anyone else in the ...

As a business leader, by now you’ve absorbed the initial shock of COVID-19 and realized that it’s time to start emerging from crisis response mode. But you’re nowhere near being out of the woods.

The pandemic has forever changed the way we do things. It has forced shifts in how companies run their business, including shifts to working from home and adopting a less formal work environment. B2B ...

Technology can change an industry. In the ’90s, email completely revolutionized the way customers interact with companies, and live chat made these interactions even more instantaneous. So what will ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Business to Business (B2B) customer support has evolved to become the most important aspect of customer experience. No longer seen as the money pit it once was, providing exceptional B2B customer ...