Because of the Covid-19 pandemic, many consumers see brick-and-mortar retail through a different lens. Augmented reality has quickly become a core element of marketing and retail strategies, as nine ...
Excitement surges as 7 AR moves converge in 2026. These shifts arrive as companies spin off units, cut VR staff, and promise new consumer glasses ...
The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...
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When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...
Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. “But seriously, I actually have a way normal life for a ...
The breakthrough of projecting an alternative 'Reality' which engages and thereby entices customers more, allowed Augmented Reality and Virtual Reality (AR/VR) to take the world by storm, with ...
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