Unity Software (U) has laid the groundwork for the future of augmented reality (AR) as the prime provider of the Unity game engine for creating virtual worlds and top mobile games. The company has an ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

SAN FRANCISCO, Calif.— Few people who’ve had the opportunity to experience augmented reality have questioned its relevance or potential. Once you’ve tried something like Microsoft’s HoloLens, it’s ...

While augmented reality (AR) may seem like sci-fi jargon, and associated with expensive, experimental devices like the Microsoft Hololens, in fact, augmented reality is widely available, and has been ...

We recently published a list of 10 Best Virtual Reality Stocks To Buy Now. In this article, we are going to take a look at where Unity Software Inc. (NYSE:U) stands against other best virtual reality ...

Augmented reality is one of the hottest topics in gaming right now. Easy one, as I already placed my bet at my talk in PGC Helsinki: AR through the phone is a gimmick for games. It's the feature ...