Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

Partner and President at E-Cubed Media Synthesis Inc. Data is the heart of any kind of personalization you want to deliver. Data decides when you trigger personalization rules and for whom. It is ...

Your business serves a wide range of customers with unique interests and needs. One message will not appeal to everyone, but businesses can’t personalize marketing campaigns for each customer. Instead ...