Apple is working on its first smart glasses, marking a shift away from earlier augmented reality-focused plans. According to ...

Apple is coming for Meta's lunch money in the smart glasses space and part of its strategy is to release multiple styles of frames and different color options, according to a new report.

Apple Might Not Build New Augmented Reality Glasses After All Your email has been sent The Apple Vision Products Group tried to pair lightweight glasses with first the iPhone and then the Mac. Apple ...

Meta Platforms Inc. (NASDAQ:META) and Alphabet Inc. (NASDAQ:GOOGL) are leading the charge in the consumer augmented reality (AR) space, with Apple Inc. looming as a formidable contender. Apple's ...

In launching the Vision Pro headset last year, Apple touted it as the "ultimate entertainment device," essentially providing an immersive high-end home theater you wear on your face. But at a list ...

Apple apparently no longer sees the future through augmented reality-tinted glasses. According to a report from Bloomberg’s Mark Gurman, the company is ditching a project to build AR lenses that would ...

Apple Inc. has canceled a project to build advanced augmented reality glasses that would pair with its devices, marking the latest setback in its effort to create a headset that appeals to typical ...

Apple is working on something big. Not one, not two, but seven different headsets and smart glasses are in development, according to a growing number of reliable reports. The company hasn’t made a ...

There’s been organizational turmoil lately at Apple’s Vision Products Group, which created the Vision Pro headset. Following the completion of that project, the group was essentially disbanded as a ...