Apple is preparing to show more paid placements inside App Store search results, promising that the extra inventory will still feel “relevant” to what people are trying to find. The expansion raises ...

Apple says it will add more ads to App Store search results next year, expanding where paid placements can appear when you look for apps. The company frames the change as a way to “increase ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Apple plans to add more ads to App Store search results in 2026, expanding its ad inventory while keeping tight controls on how advertisers influence placement. What’s changing. The new ads will ...

Apple has confirmed that it will be pushing more ads to the App Store starting from March. The iPhone maker shared more details about its advertising plans on its advertising help page, along with an ...

Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have ...

Last December an update on Apple’s Ads website said more ads will appear across search queries, appearing at the top as well as further down in App Store results. Apple has now confirmed that this ...