If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

Every interaction between users and your website are tracked in Google Analytics as an event. An event allows you to measure a specific interaction. For example, you can use an event to measure when ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

Web analytics no longer requires handing visitor data to a third party. A growing number of platforms now track pageviews, conversions and user behavior without ...