Acquiring Netflix Inc. (NASDAQ: NFLX) could give Amazon.com Inc. (NASDAQ: AMZN) a platform to market Prime that it could not find anywhere else. That would help Amazon protect its core business until ...

Amazon quietly built an insurmountable CTV empire, striking deals with Roku, Disney, and the recently announced Netflix partnership. AMZN's advertising segment, now over 10% of sales and 30% of ...

Amazon is consolidating premium CTV supply, making it even more dominant in this area. The Trade Desk faces increasing competitive pressure, but it could also be an opportunity. Advertisers that don’t ...

Amazon and Netflix have set an advertising partnership, allowing marketers to use Amazon’s demand-side platform to access Netflix inventory. The pact is along the lines of a major team-up between ...

Amazon and Netflix are two of the major competitors in Hollywood’s streaming wars, but in at least one instance, they’re ready to team up. Amazon will give advertisers the chance to buy up ...

Two of the NFL's three Christmas Day games set viewership records -- and the two that did aired on streaming services Netflix ...