Touting a deal intended to break down content and commerce barriers, Walt Disney TV/video inventory will be directly available on the growing demand-side advertising platform Amazon DSP -- the ...

The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix. By Alex Weprin Senior Editor The new integration will begin in Q4 and be available to marketers and ad ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.