Tap In Digital provides independent, cross-channel measurement solutions that help brands connect marketing performance to real business outcomes. Its frameworks are designed to deliver scientifically ...

A paper on safe AI and public trust submitted to the task force by one of its members, Taylor Owen, founding director of McGill University’s Center for Media, Technology and Democracy, said that ...

A leader of the White House’s artificial intelligence strategy offered House lawmakers few details on its planned legislative proposal.

How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t. The post ...

In conjunction with the Framework, IAB unveiled new proprietary research with Sonata Insights, titled "The AI Ad Gap Widens: Consumer Skepticism Persists as AI Advertising Expands--But Disclosure Can ...

If the region commits to this model, it can continue setting a global standard for autonomy that protects sovereignty and ...

YouTube has outlined an expansion of its AI tools, including plans that would allow users to generate Shorts using their own likeness.

A strategic partnership between jhana, a legal AI intelligence lab, and CADRE ODR, an online dispute resolution platform, aims to innovate digital arbitration through AI tools. This collaboration ...

AI did more than simply replicate existing methods. By handling both the clustering of themes and their interpretation, AI ...