YouTube will label AI videos with AI
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AI content creation tools like Google’s new Omni model threaten to make reality even harder to discern from AI fantasy, but YouTube is taking an important step toward verifying video origins. After debuting wishy-washy AI content labeling in 2024,
YouTube said it will automatically label photorealistic content created by AI, the video platform said.
Jess started her career at TechRadar, covering news and hardware reviews. In the wake of Google expanding its AI verification efforts at I/O, YouTube is now finally going to start taking AI labeling seriously.
If a video is incorrectly labeled, creators will be able to adjust the disclosure through YouTube Studio. However, YouTube says some AI labels will be permanent, including content created with its own generative AI tools such as Veo or Dream Screen, as well as videos that contain C2PA metadata indicating they were fully generated by AI.