NPR

An AI video ad is making a splash. Is it the future of advertising?

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs. Oddball details fill the screen, like a sign reading ...
The Hollywood Reporter

Why Fanatics Is Taking a Swing at the Sports Advertising Business

The sports commerce, gaming and entertainment company has tapped former Netflix and Snap ad sales chief Jeremi Gorman to lead its advertising effort. By Alex Weprin Senior Editor Fanatics, the Michael Rubin-led company at the heart of the sports commerce ...
Forbes

Coke’s AI Ad Isn’t Just Marketing. It’s Corporate Communications.

Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers see nostalgia. Shareholders see innovation. And somewhere ...