The idea behind Ads.txt was simple: publishers create a public list containing the names of all the partners they work with, and buyers check that list before they buy. But even the simplest of ideas ...

Primis’ co-CEO Rotem Shaul recently proposed replacing the Ads.txt standard with Ads.json. This proposal attempts to help publishers understand what companies they are authorizing to sell or resell ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. I’ve said over the years that marketers should not assume ads.txt solves ad fraud.

AdstxtManager.com recently announced that their popular Ads.txt file management platform will now be available to all digital publishers for free. AdstxtManager.com allows websites to easily manage, ...

Whilst the ads.txt file, a simple text file used for listing approved ad agencies, has become an increasingly popular way of promoting transparency within programmatic advertising, the standard did ...

It’s been almost two years since the IAB Tech Lab launched ads.txt. Though the benefits of supporting a simple text-based tool have been proven to be effective, publishers’ adoption seems to be slow.

Google introduced support for app-ads.txt, the IAB Tech Lab's anti-fraud system for app publishers, on its Ad Manager and AdMob mobile ad network, per a company blog post. Starting on Aug. 27, the ...

What can be done to stem the rising tide of fraud within the mobile app advertising ecosystem? This year, IAB Tech Lab released three new technical specifications designed to increase transparency in ...

Here’s how it works. Ads.txt is a small file legitimate publishers place on their websites that indicates which ad networks are authorized to sell them inventory. Programmatic networks, which place ...

I’d like to thank the individuals who work for the IAB for their honesty and transparency in discussing the limitations of the ads.txt protocol publicly on Twitter over the last two days. I share ...

The Interactive Advertising Bureau Tech Lab last week released a beta version of its Authorized Sellers for Apps (app-ads.txt) specification after gathering comments on the mobile specification since ...