Joel Wilkinson, Senior Director, Brand Solutions at Finecast, explains what Addressable TV is, how it works, and why it’s good for brands of all sizes. TV has long been thought of as the home of brand ...

The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just connected TV inventory but also linear inventory. But addressable TV remains a small piece of buying, ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of ...

NEW YORK, Dec. 4, 2018 /PRNewswire/ -- Cadent (www.cadent.tv), the leading platform provider for advanced and addressable TV advertising, today announced it has been selected to deliver an addressable ...

Go Addressable is releasing these findings ahead of its third annual addressable TV advertising summit. The findings come as a survey of the Go Addressable group reveal that the industry initiative ...

Finecast – WPP’s response to the changing TV ecosystem – offers brands unique growth opportunities with a suite of advanced TV products in addressable TV. We wanted to shine a light on the variety of ...

NEW YORK and ENGLEWOOD, Colo., July 13, 2021 /PRNewswire/ -- Cadent today announced the launch of the first cross-screen self-service platform for buyers and sellers of addressable TV advertising.

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to and advancing the growth of addressable TV advertising, released new research findings in conjunction ...

Joe Kinchin, Partnerships Director at Finecast, looks at the targeting options available to Addressable TV advertisers. One of the most appealing aspects of Addressable TV is its ability to target ...

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NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to raising awareness of and advancing the growth of addressable TV advertising, released new research ...