We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal ...

Sense and Symitri have formed a strategic partnership to enhance open-internet addressability, enabling advertisers to do three things at once: reach more high-value audiences, increase relevance, and ...

ID5, the identity provider for digital advertising, has published its 2025 State of Digital Identity Report, spotlighting the diverse approaches industry players are taking to evolve their ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder at ...

With the deprecation of third-party cookies and Apple’s new stipulations, which require publishers to obtain consent from users to track them through its Identifier for Advertisers (IDFA), we’re at a ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., July 30, 2024 (GLOBE NEWSWIRE) -- PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has published a new ...

There are a lot of opinions out there when it comes to mobile marketing challenges and solutions. This week, Mobile Insider asked Todd Rose, senior vice president of business development and GM, ...

Whilst businesses continue to battle against the COVID-19 onslaught, the need for greater addressability and transparency has become more prominent than ever. With concerns surrounding how advertisers ...

LiveRamp, the data collaboration platform, and Yahoo today announced an expanded partnership to scale addressability and enhance reach and interoperability within the advertising ecosystem. With this ...

On Addressability, the initiative launched in June 2019 by Comcast Advertising, Cox Media and Charter Communications’ Spectrum, has released a multipart guide intended to help drive scalability and ...

Comcast Advertising, Cox Media and Spectrum Reach Share Collective Insights on Enabling and Utilizing Addressable TV Campaigns to Help Advertisers, Programmers and Other Distributors Accelerate ...

Marketers are adjusting their advertising strategies as consumers grow more aware of digital privacy, and technology companies give them a variety of tools to limit data-sharing. Amid these challenges ...