This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

If your brand is busy advertising for the sake of advertising, your target customers will tune out any marketing campaign you run. Make running a digital marketing campaign more impactful by taking ...

Hypertargeting enables incredible precision and personalization in advertising, leading to enhanced engagement and improved return on investment. Assessing goals, audience data, product service and ...

To make your marketing strategy seamless across platforms, it’s essential to craft content that aligns with each platform’s vibe. Achieving cross-platform harmony requires strategic goal-setting, ...

How can you use inbound marketing to generate leads? An infographic (below) from The Center for Sales Strategy outlines the process they follow with their clients. It outlines a seven-step inbound ...