Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...

Citations: Fan, Xiaojun, Yi Qian, Pei Huang. 2012. Factors Influencing Consumer Behaviour Towards Store Brand: A Meta-analysis. International Journal of Market Research. (3)407-430.

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

Situational factors influencing customers are external factors usually outside of the control of marketers, manufacturers and, sometimes even retailers. In general, the situation affects how consumers ...

In order to improve the effectiveness of store brand management, this study presents a meta-analysis that aggregates empirical findings from the literature on consumer behaviour towards store brands.