It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience. Meta, which acquired WhatsApp in 2014, attempted to justify the decision by saying ads will be sequestered ...

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular chat app. To be clear, users will only see ads on the Status screen — the ...

For the first time since launching in 2009, WhatsApp will now show users advertisements. The ads are “rolling out gradually,” the company said.

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

It’s official, ads are coming to WhatsApp. However, depending on how you use the popular messaging app, you may never see one. Hot on the heels of the welcome addition of a proper WhatsApp iPad ...

Ads will not be a part of WhatsApp’s chat feature with friends. Meta said it will collect some data from users to help with targeting the ads. This includes location and language. The company said it ...

Meta is bringing advertisements to WhatsApp, marking a major shift for the globally popular messaging app. WhatsApp will now have ads on its Updates tab, Meta announced in a blog post on Monday ...

Meta plans to introduce advertisements on WhatsApp Status. This move aims to tap into WhatsApp's large user base. WhatsApp ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

WhatsApp users have been urged to be vigilant and to look out for convincing messages from scammers. Action Fraud has urged ...

Everyone talks about how hard it is to leave iMessage. But with WhatsApp, it's not even about the app — it's about your people.

Metadata collection and the introduction of in-app ads signals the end of WhatsApp's privacy credentials. What has been done and what are the alternatives?