There’s a stark partisan divide in how young people are reacting to American Eagle’s viral jeans ad featuring actress Sydney Sweeney. The big picture: The ad has sparked debates over “wokeness,” beauty standards and race — even pulled in President Trump.

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, an actress known for her roles on Euphoria and The White Lotus.

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass_by.