The coffee giant aims to stand out on guest experience in a cutthroat consumer environment as it tries to boost lackluster ...

"We found this format to be overly transactional and lacking the warmth and human connection that defines our brand," CEO ...

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

As the coffee chain prepares to deploy the Green Apron Service plan nationwide, it is building on an eight-week pilot across ...

The company plans to introduce smaller format stores as it focuses on the new operational model, Green Apron Service ...

Discover insights from Starbucks' Q3 2025 earnings call, highlighting the Green Apron Service rollout, innovative growth strategies, and ...

The Green Apron model includes in-store technology to more efficiently sequence orders, as well as a dedicated barista for drive-through orders. Starbucks rolled out the service changes to 700 stores ...

Jim Cramer is bullish on Starbucks due to CEO Brian Niccol’s progress on a turnaround plan, citing successful trials of the ...

There's a Starbucks less than a quarter of a mile from my house. I think I've set foot in it fewer than a dozen times.

Starbucks' global same-store sales fell 2%. Global traffic dropped 2%, while there was a 1% increase in the average ticket.

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...