‘Very out of touch’: Poppi sent influencers free soda vending machines—and fans are furious
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending a handful of social media influencers, like @kaelimaee, their own personal vending machines, filled with Poppi cans.
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.
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While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...
What to know about "modern sodas" like Poppi and Olipop. (Photo illustration: Yahoo News; photos: Olipop, Culture Pop, Zevia, Poppi, Getty Images) ...
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