Data-labeling firm Scale AI confirmed on Friday that it has received a "significant" investment from Meta that values the startup at $29 billion.

Meta Platforms Inc. Chief Executive Mark Zuckerberg’s effort to scale up the company’s artificial-intelligence ambitions took their latest step forward with an investment in ScaleAI and the poaching of the the data-labeling AI startup’s founder.

Sam Altman calls the gadget ‘the coolest piece of technology’; meanwhile, Meta invests in developing ‘superintelligence’ in other AI news from the past week

Meta META is reportedly preparing to invest more than $10 billion in Scale AI, a startup providing high-quality labeled data to companies building next-generation AI models, including OpenAI and Microsoft MSFT. If finalized, the deal would rank among the largest private funding rounds in tech history, Bloomberg reports.

Scale said late on Thursday that the deal values it at $29 billion and its CEO Alexandr Wang will join Meta to play a prominent role in the Facebook owner's AI strategy.

Google, Scale AI's biggest client, intends to shift its $200 million workload for human-labeled training data to rival companies following the Meta deal.